ProAgenda Team

About us was founded in 2008 by two PGA golf professionals, Donald Armour (may he rest in peace) and Bob Kruijs. Both together with more than 50 years in teaching golf and golf management experience. Our goal was to create a platform to help professionals to retain clients and to build an online client database.

Our first platform, launched in 2009 was built to follow clients regarding scorecards, injuries, lesson notes, statistics and sending homework or emails. It was also a platform that communicated with the Dutch Golf Federation regarding social members.

The idea of integrating an online booking/coaching platform was born in 2011. Today, 13 years later is active in 18 countries, services more than 1.000 golf professionals and handles more than thousands of bookings per day. Although we’ve learned and developed through the year the main goals of the platform are based on the founding ideology:

  1. Create booking retainment
  2. Build a client database and interact with it
  3. Save time on administrative work
  4. Manage with automated services and reporting

The core values of ProAgenda

Build by golf professionals for golf professionals

ProAgenda originated from the needs of the golf professional and our focus is to keep evolving with this perspective. Therefore we listen to our clients, using the feedback from our clients in the field just as much as our own expertise in golf.

Always looking ahead

Technology never stands still and neither do we. It is our goal to always be ahead of the curve to provide our customers with the best solutions available.

Personal support is our priority

Our success is all about our customers loving our product. With a personal approach, it is our priority to optimize the use of our system for each individual customer.

Suzanne Mooij ProAgenda

Suzanne Mooij

Administrative Officer
Esther Stobbelaar ProAgenda

Esther Stobbelaar

Administrative Officer

What others think about ProAgenda

"Since I switched over to, I have spent ZERO time on the back end and have freed all of…

Michael Jacobs

Top 50 Teaching professional (United States)

" offers a better and more complete package than any other competitor in the golf business." offers the most…

Georg Schultes

Teaching and playing professional (Germany)

"Most importantly it made my clients experience of trying to book a lesson and communicate with me so much easier."…

Guy Woodman

PGA Professional (United Kingdom)

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