You need a central virtual location where you can store all your customer data, keep track of contacts, and share information with your colleagues and golf professionals. With the aim of strengthening the relationship between you and your customers, carrying out targeted marketing activities and better tailoring the coaching, a golf CRM system offers a great solution. The data provided by the CRM system can be used to serve your customers optimally, generate more turnover, and allow your golf academy to become even better.
What is a golf CRM system?
A golf CRM system is a secure, web-based system where you can store all of your academy’s customer data. In the CRM system, you can gain a complete overview and a professional insight into customer data in no time:
- Who are your customers?
- How can they be reached?
- Which classes have they booked?
- Which customers need more encouragement to book an extra class?
- Which activities have they engaged with in the past?
Besides customer data, you can also store all your company data in the CRM system, such as tasks, activities, and contacts.
Why use a CRM system?
Instead of having all this data locked up in hard copy files, the golf CRM system helps you to serve your customers better and faster. With just one click of a button, you’ll have all the information you need to contact, coach, and motivate your customers. By knowing your customers and which activities he or she has already undertaken at your academy, you can carry out targeted actions. Invite customers who have not booked a lesson for a while through a personalized email to return and book a lesson, or encourage your golf professionals to approach them directly to draw up a personal coaching plan.
How to choose a good CRM system
There are plenty of options if you’re looking to start with a competent and easy to use CRM system. In fact, every CRM system works approximately the same way, with a focus on customer data. At ProAgenda, we take this data to the next level. We brought years of experience and knowledge of golf to the development of our CRM system. This resulted in an extra feature: the inclusion of extensive coaching activities within the system. This allows golf professionals to build a player profile by entering client lesson activities and what kind of progress the client has. Has your client been actively engaged in putting? Then you can motivate him to focus more on driving during the next lesson. In this way, the golf CRM system is not only an interesting data tool for you as a head professional of the academy, but it also has great added value for the customer.
How to make your golf academy grow by using the golf CRM system
The golf CRM system is excellent for carrying out marketing activities. Use filters to easily see which customers have not booked a lesson for a while. With this information, you can easily send out a personalized email to invite the customers to come back again. This data allows you to take immediate action, which will lead to a higher occupancy rate of your academy.
Grow your business by using a golf CRM system like ProAgenda
The insights the system provides will give you a head start in becoming one of the greatest and most successful golf academies in your area. Are you interested in learning more about these benefits? Download the case of reference to learn more about the CRM system from a user’s perspective.
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