Back in the day, taking bookings by phone or at the counter was the only way to get fully booked golf classes. Nowadays, it’s more common to book your classes via an app or to promote them via social media or a website. More people (including golfers), are using technology in everyday life. Quickly checking the availability of a golf pro using a mobile phone and then booking a lesson immediately is a method that is gaining in popularity. As a golf academy, it would be wise to follow this trend and to focus on user-friendliness using technology, with more booked lessons as a result. In this blog, we will explain how you can use golf technology to increase your turnover.
How to sell more golf lessons through a golf booking system
The use of an online golf booking system immediately ensures that you, as a golf academy, are more visible to potential customers online. One click on your website provides the customer with a complete overview of the available lessons and the ability to book a lesson in just a few seconds. The customer can also use a convenient mobile app with direct access to availability and other functionalities. Anytime, anywhere. The customer can book lessons 24/7, without the golf professional having to be physically available. The online visibility of the golf scheduling software ensures a great user experience and promotes customer loyalty, an advantage for you and your customers.
How to sell more golf lessons through automated emails
The golf academy management system makes it easy for you, as head professional of an academy, to send automated mails. For instance, remind a customer about their upcoming lesson, resulting in reducing the chance of a no-show. You can also send emails after finishing lessons to invite and motivate your customer to book an extra lesson immediately. Or send an email to customers who have been failing to book extra lessons in recent weeks. This aftercare will encourage retention.
How to market your golf lessons via social media
If you want to reach new potential clients, you need to maintain a presence on the various social media platforms. Become more visible to your customers online by promoting your business via the platforms that golfers are using most, such as Google, LinkedIn, Twitter, as well as other less used media. You can also use these platforms to directly link to your own golf scheduling system, making your classes even more accessible.
How to sell more golf lessons using academy management reports
With the use of academy management golf technology to provide reports with valuable insights, you will be able to improve your business as a golf academy. Insights such as the most popular classes, the dates with the highest and lowest occupancy rates, and the availability of golf professionals, can be used to train your professionals in sales or to adjust your offering. The golf management system reports provide you insights into the overall performance of your academy. With these in mind, you can improve both your offer to customers and the coaching of your professionals, resulting in selling more lessons.
How can golf technology help your academy?
Online visibility, improved accessibility, being able to book lessons 24/7 and reports that provide valuable insights about your product offering: golf technology offers a wide range of opportunities to employ, and can lead to more booked lessons. If you want to know how golf technology can be of added value for your academy – from the customer point of view – download the case of reference.
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